DaDeDo wins Tamkeen’s a9eel in Schools contract

Tamkeen, Bahrain’s semi government authority entrusted with developing human capital commissioned DaDeDo to conduct its first a9eel awareness campaign for work ethics in 2010. Seeing the huge need for training in work ethics among students, Tamkeen opened a tender seeking to enlist an agency that could support the a9eel Work Ethics Programme Development for Schools.

DaDeDo’s comprehensive strategy to develop the a9eel curriculum in schools emerged the clear winner in a highly contested pitch. To fulfill its objectives, the agency will be collaborating with The Center for Work Ethics Development (CWED), America’s only institution focusing on work ethic to drive organizational profit and individual success.