We realized that to truly connect with consumers, we needed to tell an engaging and emotional story. We informed consumers that by banking on the Al Rajhi Bank mobile app, You are More. We created a compelling script but later realized that it would have more gravitas in terms of emotion and impact if the story was linked to the occasion of Eid. Within a week, we planned, prepared and shot the film – bringing it to life a few days before Eid.

We then weaved in the key aspects of the festival – giving, sharing and celebrating – all through the film, to highlight how Al Rajhi Bank app enabled all of it in a simple manner. Each scene in the film featured a magic portal which our protagonist used to go about spreading the joy of Eid wherever he went during his day. This served to effectively demonstrate how the Al Rajhi Bank app empowered him to do more, and therefore be more.