Ashraq
Strategic Communication Plan
01
Background
Ambitious, pioneering and sustainable – these words capture Ashraq’s essence as a newly formed regional partnerships and asset development company established by the Eastern Province Municipality in Saudi Arabia. Tasked with an ambitious vision, the organization faced hurdles as an innovative new organization.
02
Objective
Ashraq needed a distinct value proposition appealing to stakeholders, along with a robust communication strategy.
03
Solution
We kicked off with a 3-day strategic communication planning sprint to understand Ashraq’s circumstances and chart a strategic path forward.
Through stakeholder mapping and interviews, we gained crucial insights from leadership, the Ministry, investors, and communities—shaping a brand essence that aligned with the organization’s core values.
The sprint culminated in a comprehensive communication plan, while the brand strategy was refined through collaboration with Ashraq’s team and validated by the Board of Directors.
04
Results
The brand strategy unified stakeholders around Ashraq’s unique proposition.
As Ashraq embarks on its journey, it does so with a clear sense of purpose and a strategic roadmap to unlock the region’s potential through transformative partnerships and development.
Other showcases
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