ANB Bank Reignites Innovation Through Strategic Internal Alignment Campaign
01
Background
anb Bank, once a pioneer in Saudi Arabia’s banking sector, had lost significant market share as it was surpassed by competitors. The bank’s former position as a market innovator had eroded over the years, impacting both its market standing and internal momentum.
02
Objective
The bank aimed to reclaim its position among the top 5 banks in Saudi Arabia. This required revitalizing its innovative heritage through a new corporate strategy while ensuring all employees across all branches understood and aligned with the transformation journey.
03
Solution
anb Bank partnered with us to execute a comprehensive internal communications campaign to drive its strategic transformation. The bank developed a corporate video that outlined the transformation journey, supported by a dedicated microsite for ongoing strategic updates. Five strategic message banners were deployed across branches, utilizing visual storytelling to simplify complex concepts. The bank unified this effort under the campaign tagline “Together, We Turn Aspirations Into Achievements.”
04
Results
The bank successfully communicated its strategic vision across all organizational levels, achieving consistent understanding of transformation objectives. The campaign effectively united employees behind the bank’s renewed focus on innovation, establishing a strong foundation for its strategic repositioning initiative.
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