Aramco – Cyber October Campaign
01
Background
Every October, Saudi Aramco organizes a range of activities – from workshops to competition – to enhance employee awareness and engagement in cybersecurity.
02
Objective
We were tasked with boosting participation in workshops, competitions, and awareness programs by creatively communicating their value proposition and inspiring the target audience to get involved.
03
Solution
Through in-depth workshops with key stakeholders, we developed a communication strategy and timeline to effectively engage both internal and external audiences. Through a comprehensive campaign that included creative PowerPoint presentations, radio scripts, banners, and more, we helped the target audience understand the risks of not being cyber-aware and the need for Cyber Security in their everyday life.
04
Results
The campaign performed very well across all activations, increasing participation and deepening the understanding and awareness of cyber security. The multi-touch point strategy and the comprehensive communication plan aligned the target audiences and resulted in an increase of participation and engagement across both internal and external audiences.
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