We conducted in-depth stakeholder workshops to understand the implications of cyber security at an individual and organizational level. We then created an exciting concept called Cyberlympics – uniting all of Saudi Aramco’s cyber activities for the Cyber Awareness Month.
With a multi-touch point strategy and a comprehensive communication plan enabled through video, banners, a microsite and lamppost signage, employees were made aware of upcoming initiatives. We also created a unique identity at an event level, drawn from the overall theme, ensuring cohesive and recognizable branding across all elements – including the coveted trophy boxes of Cyberlympics.