Ashraq Aligns Stakeholders Through a Rigorous Strategy Planning Session
01
Background
Ambitious, pioneering and sustainable – these words capture Ashraq’s essence as a newly formed regional partnerships and asset development company established by the Eastern Province Municipality in Saudi Arabia. Tasked with an ambitious vision, the organization faced hurdles as an innovative new organization.
02
Objective
Ashraq was in need of a distinct value proposition that appealed to stakeholders, along with a robust communication strategy.
03
Solution
The project kicked off with a three-day strategic communication planning sprint which enabled a deeper understanding of the organization’s circumstances.
Through crucial insights gained from leadership, the Ministry, investors, and communities – a brand essence that aligned with Ashraq’s core values was formed, positioning the organization as a catalyst for progress through partnership, innovation, and community welfare.
The sprint culminated in a comprehensive communication plan, while the brand strategy was refined through collaboration with the Ashraq team and validated by the Board of Directors.
04
Results
The brand strategy unified stakeholders around Ashraq’s unique proposition. As Ashraq embarks on its journey, it does so with a clear sense of purpose and a strategic roadmap to unlock the region’s potential through transformative partnerships and development.
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