DGA’s EVP and Employer Brand Evolution: Strengthening Organizational Health
01
Background
DGA recognized that to achieve its ambitious goal of elevating the kingdom’s global e-government ranking, it needed to establish a compelling narrative that would attract and retain top talent while fostering a purpose-driven culture.
02
Objective
DGA set out to develop a distinctive employer value proposition and brand essence that would differentiate them in the talent market. The organization aimed to create a compelling employer brand narrative that would showcase its unique position at the intersection of technology and public service, while establishing frameworks to consistently communicate this promise across all employee touchpoints.
03
Solution
DGA began by defining their employer brand essence, capturing the core of their promise to employees. This foundation informed the development of a comprehensive EVP that emphasized their role in reshaping Saudi Arabia’s digital landscape and creating impact at scale. The organization then outlined an Employer Branding Program designed to bring this promise to life through consistent communication channels and employee experiences. The program encompassed strategic messaging frameworks, launch campaigns, partnerships with Universitys and more to reinforce DGA’s position as a leader in digital governance innovation.
04
Results
The combined power of a clear employer brand essence and compelling EVP, which will be activated through the strategic branding program, is poised to transform DGA’s ability to attract and retain top talent. DGA is set to shape Saudi Arabia’s digital future while offering meaningful careers that contribute to the kingdom’s transformation.
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