Ehsan Identity Development
01
Client:
An elderly home care in Doha for family support.
02
Challenge:
To develop a new logo for the client that communicates its service and objective.
03
Solution
We designed the logo of Ehsan based on Arabic calligraphy to the image of a palm tree. A palm tree is a symbol for generosity in the Arab society, in which its fruit yields strength and longevity while its rooted stem represents caregiving and wisdom.
04
Results
A brand that is culturally relevant to denote the image we would like to portray for the elderly in the center.
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