ESNAD: Building a Legacy Mining Services Brand

01 Background

ESNAD, Saudi Arabia’s mining services leader, sought to establish a compelling brand presence. The company needed a comprehensive communication strategy that would effectively convey their expertise and services while building market recognition.

02 Objective

ESNAD required a complete brand communication framework, encompassing strategic planning, brand essence definition, and content creation. The company aimed to build strong market presence through corporate communications, motion graphics, and social media engagement.

03 Solution

ESNAD initiated a strategic communication sprint to define their brand foundation. Then, comprehensive communication plans centered on the company’s core values and service offerings were developed. The company showcased its digital capabilities through mixed-media corporate videos, detailed brochures, and specialized motion graphic videos. ESNAD established a distinctive social media presence, leveraging their new brand elements across digital platforms.

04 Results

ESNAD’s strategic approach elevated their brand visibility and market position. The comprehensive brand strategy established ESNAD as a distinctive voice in Saudi Arabia’s mining services sector. ESNAD now had a strong foundation for continued growth and industry influence.

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